Writing

Articles

What six months of freelancing taught me about scoping work
Freelance03 Apr 2026· 6 min read

What six months of freelancing taught me about scoping work

I used to under price, over deliver, and wonder why I was exhausted. Here's the one shift in how I scope projects that changed everything.

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Why I always start a brand with a single constraint
Branding03 Apr 2026· 4 min read

Why I always start a brand with a single constraint

Every strong brand identity has a core rule that everything else bends around. Here's how I find it — and why it makes the rest of the work easier.

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The case for designing in the browser
Design03 Apr 2026· 5 min read

The case for designing in the browser

Most designers stop at Figma. Here's why I take my designs further and why the browser is the best design tool you're not using.

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